Sponsor Behind the Bank
Three minutes, twice a week, on how banks and fintechs really make money, written for the people who run them. Sponsors keep it free. They never steer what we cover.
Media kit
Who reads it
- Bankers in strategy, product, marketing and operations
- Consultants who need the "how X does it" example
- Fintech founders and operators
- Investors who want more than the earnings call
Format
- Tuesdays and Thursdays, ~3-minute read
- Global coverage with an APAC edge; about 60% banks, 40% challengers
- One primary slot plus two classifieds per issue
- Monthly Teardown and The Scout: Full Sweep
We're a new publication. Subscriber, open-rate and click figures go here once we have them; we'll share live numbers on request rather than estimates. Sample issues: read the archive.
Packages
Founding Sponsor
US$1,500 one-off
- 8 issues of "Presented by" placement under the intro
- The Scout presenting rights for the run
- Founding-sponsor credit on the sponsor page
- Limited to 1–2 sponsors before our rate card launches
Validates demand at launch (0–2.5K subscribers).
Primary slot
US$500 per issue
- One "Presented by" unit per issue, labelled Sponsored
- Headline, 50–80 words, one link
- Category exclusivity within the issue
Classified
US$200 per classified
- Two classifieds per issue
- Up to 30 words plus one link
- Good for events, hiring and exec-ed
The Scout presenting sponsor
US$750 per month of issues
- "The Scout presented by…" line
- Logo and link only
- No influence on what is listed or how it is scored
Prefer an invoice or a custom run? Email hello@behindthebank.com.
Who we work with
- Core banking, cloud and infrastructure vendors
- Payments infrastructure and cross-border rails
- Data, AI and analytics (incl. AI-agent tooling for financial services)
- Regtech, KYC/AML, fraud and identity
- Banking-as-a-service and embedded finance
- Fintech conferences and industry associations
- Executive education and certifications
- Executive search for financial services
- B2B SaaS for bank operations
The rules (non-negotiable)
- Sponsors never preview, approve or influence editorial.
- No sponsor gets placement in, or a better score from, The Scout.
- Every unit is labelled Sponsored. No banks sponsoring an issue that analyses them. No crypto or high-risk retail-finance sponsors at launch.
- Every booking is checked for conflicts before we confirm it. Payment does not guarantee acceptance; we refund declined bookings.